Privacy Policy for Make – AI Video Generator
Last updated: August 7, 2025
This Privacy Policy describes how Bakery Scent Srl ("we," "us," "our") collects, uses, discloses, and protects information when you use the Make – AI Video Generator mobile application ("App"), available exclusively on iOS worldwide. By downloading, installing, or using the App, you agree to the practices described in this Privacy Policy.
Table of Contents
- Definitions
- Data Controller and Contact Information
- Data We Collect
- Cookies and Tracking Technologies
- How We Use Your Data
- Legal Basis for Processing
- Data Sharing and Disclosure
- Data Retention
- International Data Transfers
- Your Rights (GDPR, CCPA, and Other Laws)
- Security Measures
- Children’s Privacy
- Changes to This Policy
- Additional Jurisdictional Disclosures
- Detailed Information on the Processing of Personal Data
1. Definitions
- Personal Data: Information relating to an identified or identifiable natural person.
- Anonymous Data: Data rendered anonymous such that it cannot be linked to a specific individual.
- Processing: Any operation performed on Personal Data (collection, recording, storage, use, disclosure, erasure, etc.).
- Controller: The entity that determines the purposes and means of processing Personal Data.
- Processor: A third party that processes Personal Data on behalf of the Controller.
- Service Providers: Third-party companies that provide services such as analytics, push notifications, and payment processing.
2. Data Controller and Contact Information
Bakery Scent Srl
Address: Via Carlo Giuseppe Merlo 3, 20122 Milano, Italy
Email: support@bakeryscent.com
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at the email above.
3. Data We Collect
3.1 Anonymous Usage Data
- Device ID and Anonymous User ID: Collected automatically to monitor App usage, performance metrics (e.g., session length, crash reports), and feature engagement.
- Technical Data: Operating system version, App version, device model, and basic performance logs.
3.2 User-Provided Content
Uploaded Files: Video, image, and text files you upload for AI-driven video generation. Processed in memory for immediate generation and never stored or archived.
3.3 Face and Biometric Data
When you upload images or videos containing faces, these files are processed solely for the purpose of generating AI-powered video content. We do not collect, derive, or store biometric identifiers, facial recognition templates, or any form of permanent facial data. Uploaded media is used exclusively to provide the requested AI video generation service and is discarded after processing. We do not use this information for advertising, profiling, or any other secondary purpose.
3.4 Push Notifications
Device Token: For delivering push notifications (e.g., credit reminders, maintenance alerts). No email addresses or phone numbers are collected.
3.5 Payment Transaction Data
Purchase Receipts & History: Transaction records obtained from Apple’s In-App Purchase system confirming successful purchases; no payment card details are collected or stored by us.
3.6 External API Processing
- FAL AI: We use FAL AI, a third-party service, to perform real-time processing of uploaded images, videos, and text prompts through external AI models.
- Data Shared: Files are transmitted securely to FAL’s servers for processing and discarded immediately after inference.
- Storage: FAL does not retain input data after processing. We do not enable any debugging or persistent storage features.
- User Guidance: Users are advised not to upload content containing personally identifiable or sensitive data.
- Privacy Policy: https://fal.ai/privacy
3.7 Cookies and Similar Technologies (see Section 4)
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies provided by our analytics partners to collect Anonymous Data, including:
- Performance Cookies: To analyze App performance and crashes.
- Functionality Cookies: To remember settings and preferences.
Managing Cookies: You can control analytics tracking by adjusting your device settings or opting out via Apple’s App Tracking Transparency prompt.
5. How We Use Your Data
- App Functionality: Enable core App features and AI video generation.
- Analytics & Improvements: Monitor usage, diagnose issues, and optimize performance.
- Notifications: Send transactional push notifications.
- Legal Compliance: Respond to lawful requests and protect legal rights.
We do not use your data for marketing emails or share it for third-party marketing.
6. Legal Basis for Processing
- Performance of Contract: Necessary to provide the services you request through the App.
- Legitimate Interests: To improve and secure the App (analytics, crash reports).
- Legal Obligation: To comply with applicable laws and regulations.
- Consent: When required by law (e.g., tracking under certain jurisdictions).
7. Data Sharing and Disclosure
We may share data with:
- FAL AI: For real-time AI inference (image/video generation or transformation). Uploaded content may be transmitted securely to FAL’s servers to generate the requested video. FAL does not retain input files. See their privacy policy: https://fal.ai/privacy
- Service Providers: Google LLC (Google Analytics for Firebase), Google Inc. (Firebase Cloud Messaging), Apple Inc. (In-App Purchases confirmation).
- Legal Authorities: When required by law or to protect rights.
- Business Transfers: In connection with mergers or asset sales, under confidentiality obligations.
We do not sell or rent Personal Data for marketing purposes.
8. Data Retention
| Data Type | Retention Period |
|---|
| Anonymous Usage Data | Up to 24 months |
| Push Notification Tokens | Until App uninstall or opt-out |
| Uploaded Content | Discarded after processing |
| Face Data (within Uploaded Content) | Retained only as long as necessary for processing; not stored permanently |
| Purchase Confirmations | 12 months for auditing and support |
| Cookies and Tracking Data | As per service provider policies |
9. International Data Transfers
Data may be processed in countries outside your own, including the United States. We rely on EU Standard Contractual Clauses and other approved safeguards to ensure lawful transfers.
10. Your Rights
10.1 GDPR (EU Users)
- Access your data
- Rectify inaccurate data
- Erase data
- Restrict or object to processing
- Data portability
- Withdraw consent at any time (where applicable)
10.2 CCPA (California Users)
- Access and delete their Personal Data
- Opt-out of sale of Personal Data (not applicable as we do not sell data)
- Non-discrimination for exercising privacy rights
10.3 Other Jurisdictions
Subject to local laws, you may have additional rights. Contact us for details.
To exercise any rights, send a request to support@bakeryscent.com with “Privacy Request” in the subject.
11. Security Measures
- Encryption in transit (TLS)
- Access controls and secure authentication
- Regular security assessments and updates
- Incident response procedures for breaches
12. Children’s Privacy
Our App is not intended for children under 16. We do not knowingly collect data from minors. If we learn we’ve collected data from a child, we will delete it.
13. Changes to This Policy
We may update this Privacy Policy. We will notify you by updating the “Last updated” date and via in-App notifications where appropriate.
14. Additional Jurisdictional Disclosures
- UK GDPR: UK residents have the same rights as EU GDPR.
- Brazil (LGPD): Brazilian residents have rights to access, correct, and delete data.
- Canada (PIPEDA): Canadian residents can access and challenge accuracy of their data.
Detailed Information on the Processing of Personal Data
Analytics
Service: Google Analytics for Firebase (Google LLC)
Data Processed: Device ID; Anonymous User ID; app opens; feature usage; crash logs; session duration
Location: United States – under Google’s Data Processing Terms and EU Standard Contractual Clauses
Policy: https://policies.google.com/technologies/partner-sites
Push Notifications
Service: Firebase Cloud Messaging (Google Inc.)
Data Processed: Device Token; Anonymous User ID
Location: United States – under Firebase privacy terms
Policy: https://firebase.google.com/support/privacy
Handling Payments
Service: Apple App Store In-App Purchases (Apple Inc.)
Data Processed: Purchase receipt; purchase history
Location: United States – under Apple’s privacy policy
Policy: https://www.apple.com/legal/privacy/
Image and Video Processing
Service: FAL AI
Data Processed: Uploaded media (images, videos, text prompts) for temporary processing. This may include files containing human faces.
Purpose: Real-time AI inference (image/video generation or transformation). We do not collect or store biometric identifiers or facial recognition data.
Retention: Files are not stored after inference. Uploaded images and videos are retained only as long as necessary for processing and then deleted.
Policy: https://fal.ai/privacy